Following a detailed communications review for WOMANKIND Worldwide we created a simple but powerful cold direct mail campaign. It described the plight of women oppressed by poverty, culture and tradition through a moving and inspiring case study. Aberash, a 13-year old Ethiopian girl, had endured female genital mutilation followed by a sexually abusive arranged marriage. The donor was asked to return a postcard, with a message of support for women like Aberash, together with their donation.
Despite a tight budget, the campaign exceeded its targets by 300%. It also provoked more than 500 touching messages of support which were presented to Aberash, showing her that many women had heard her story and were moved to help.
Womankind worldwide donor recruitment Burnett Works really understand what makes people give. We donıt have big budgets here at WOMANKIND Worldwide, and so this mailing had to work extremely hard. And it did. Weıre delighted.ı
Siân Newton, Head of Fundraising & Communications
A: Burnett Works, 1st & 2nd Floors, 30 Warner Street, London EC1R 5EX T: +44 (0) 20 7841 3070 E: info@burnett-works.com